Platforms such as Dedao have mushroomed on the back of a trend of people paying for online content they deem useful or valuable.
“For people looking to hone a particular skill or quality, they long for avenues offering multi-skill courses taught by qualified teachers at reasonable prices,” Cao said. “Most important of all, they want the platform to be stable. The annual speech serves to create that ‘predictable’ image.”
Dedao started out as an obscure media account, where Luo repackaged complex historical, philosophical or economic topics into a daily 60-second voice message and weekly one-hour video lectures. Soon, they all morphed into a comprehensive knowledge-sharing portal where people pay for a torrent of classes, books and offline events.
http://global.chinadaily.com.cn/a/202101/05/WS5ff3bef6a31024ad0baa0732.html